Chevrolet Teams Up with SNL Alum Ana Gasteyer For New Ad
In a new advertising campaign for the 2016 Traverse, Chevrolet has teamed up with Yahoo! and SNL alum, Ana Gasteyer.
Making its debut today as a digital comedy series highlighting the family friendly features of the 2016 Traverse, its produced by Ellen DeGeneres’ studio A Very Good Production and is entitled “Going There with Ana Gasteyer”. Chevrolet Dealers are just as excited as Ana is about showing off your next family SUV.
“Going There with Ana Gasteyer”
Filmed from the inside of the 2016 Traverse, the series shows Ana driving and picking up friends and fellow comedians who discuss the hilarities of everyday moments as a parent and family member. The candid and often too funny conversations offer an honest and revealing dialogue on parenting from some of our favorite comedians and TV stars.
Escaping their homes for just an afternoon, Gasteyer helps friends complete “to-do” lists which is now made easier when showing all the new improvements and advanced technology available on the 2016 Traverse and Yahoo apps. It’s aim is to make life for a busy family that much easier.
New Traverse Each Week
The nine episode series debuts on Yahoo! and will release a new one every week with a new guest each time. The series will also be viewing on Yahoo Parenting digital magazine. Guests include Maya Rudolph, Jenna Fischer and Jessica St. Clair.
You may remember Ana Gasteyer best from the characters she portrayed on SNL from the late 1990’s. Her impressions of Martha Stewart, or the soft voiced NPR talk show host who tasted Alec Baldwin’s Schweddy Balls, or her spot-on Celine Dion, Ana’s been making us laugh for decades. Currently starring on ABC’s sitcom, Subpurgatory, she is still making us laugh, even as she drives around town in a brand new Chevy Traverse.
As a midsize SUV, the “Chevy Traverse is tailored to needs of parents” says Steve Majoros, Marketing Director for Chevrolet. The web series, while making viewers laugh and providing glimpses into some favorite Hollywood stars parenting tips and confessions, focuses on the Traverse’s premier features designed specifically with families in mind.
Having made the 2015 Parenting magazine’s list of Best Family Cars, the Traverse ranked high safety features, provides class-leading cargo space and offers on board technology, such as OnStar 4G LTE with a built-in wi-fi hotspot.
With seating for 8 passengers, ease of ride, comfort for all and accommodations are an absolute must and the 2016 Traverse has it all. Offering best-in-class cargo space and safety features taht include an industry first – Front Center Airbag, this Traverse really has all passengers safety and comfort as a top priority.