Chevy to Introduce New Crossover Between Equinox and Traverse
Move over Equinox and Traverse, a new Chevy crossover is coming to town. Mike Colias of Automotive News reports that General Motors is planning on adding another crossover utility vehicle to their line, one that will be “slotted” ahead of the compact Equinox and “below” the full-size Traverse.
It’s going to be a while before you see this vehicle sitting on your local Lexington, Kentucky Chevrolet lot, but we might as well get excited while we wait for it’s release…
As Colias describes, the move is clearly an indication by GM and Chevy that they want to begin instituting the strategies used by luxury brands, particularly these brands’ ability to offer multiple “flavors” of a particular model. While crossover manufacturers typically release models in three particular sizes (think large, medium and small), companies are now looking to add fourth (and even fifth) options.
Chevy was one of four brands (along with Honda, Nissan and Jeep) to offer ‘extra-small’ crossovers and one of four brands (along with Ford, Nissan and Hyundai) to offer the ‘large’ size. However, among popular car companies, they were the only one without a ‘medium,’ but that will likely change with the release of the new vehicle. Chevy will join Nissan as the only company to offer four sizes of crossovers.
Of course, while the concept sounds generally straight forward, adding a new vehicle to the crossover line will require plenty of work. As Colias explains, the new vehicle could essentially be a “short-wheelbase version” of the Traverse, but it will still take lots of time and effort.
Jack Nerad, executive marker analyst at Kelley Blue Book, told Colias that it would be a “smart play” to downsize the Equinox while also introducing a new three-row crossover. As a result, Chevy would offer potential buyers two choices for their two-seat and three-seat crossovers.
“It helps for consumers to be able to compare vehicles,” Nerad told Colias: “This crossover trend definitely has legs.”
There’s been no news on a potential name for the vehicle, and it sounds like we’ll have to wait a while to get any information. What we do know is that the crossover is expected to go on sale in the second half of 2017. That is some time away, and you may not have the ability to wait that long for a new car. If you’re looking to purchase a new vehicle soon, visit Dan Cummins Chevrolet. Their staff will happily assist you in finding your ideal vehicle.