Privacy Policy

Dan Cummins Auto Group (“Dealership(s),” “we,” “us,” or “our”) is committed to protecting the privacy and security of visitors to our website, mobile site, and related digital services (collectively, the “Site”).

This Privacy Policy explains how we collect, use, share, and safeguard personal information in accordance with applicable federal and state laws, including:

Gramm-Leach-Bliley Act (GLBA)
FTC Safeguards Rule
Fair Credit Reporting Act (FCRA)
CAN-SPAM Act
Telephone Consumer Protection Act (TCPA)
Applicable state privacy laws (including CCPA/CPRA where applicable)
Industry best practices consistent with NADA and KPA compliance standards

This Privacy Policy applies to information collected through our Site and online services. It does not apply to information collected offline unless otherwise stated.

1. Information We Collect

A. Information You Provide Voluntarily

We collect personal information that you provide when you:

Request vehicle pricing or availability
Schedule a test drive
Submit a trade-in appraisal
Schedule service
Complete a credit or financing application
Subscribe to marketing communications
Participate in surveys or promotions

Information collected may include:

Full name
Mailing address
Email address
Phone number
Date of birth
Driver’s license number
Social Security number (for credit applications only)
Employment and income information
Vehicle ownership information
Insurance details
Payment information

Credit and financial information is collected and processed in accordance with GLBA and FCRA requirements.

B. Automatically Collected Information

When you visit our Site, we may automatically collect:

IP address
Device type and browser information
Operating system
Pages visited
Time spent on the Site
Referring URLs
Clickstream data
Approximate geographic location

We use this information to analyze performance, improve functionality, and enhance user experience.

C. Information from Third Parties

We may obtain information from:

Credit bureaus (for financing applications)
Lenders and financial institutions
Vehicle history reporting agencies
Marketing and advertising partners
Analytics providers
Social media platforms

All third-party information is handled in accordance with applicable law.

2. How We Use Personal Information

We use personal information to:

Respond to inquiries
Facilitate vehicle sales, leases, and service transactions
Process credit applications and submit to lenders
Verify identity and prevent fraud
Provide customer service
Send appointment confirmations and reminders
Deliver marketing communications (where permitted by law)
Improve website functionality and advertising effectiveness
Comply with legal and regulatory obligations

We limit the use of nonpublic personal information consistent with GLBA and FTC Safeguards Rule standards.

3. Sharing of Personal Information

We do not sell personal information for monetary compensation.

We may share information with:

A. Service Providers

Third-party vendors performing services on our behalf, including:

Customer relationship management (CRM) providers
Website hosting companies
Digital marketing agencies
Payment processors
Credit application processing services
Dealer Management System (DMS) providers
Data analytics vendors

These vendors are contractually required to safeguard personal information and use it only for authorized business purposes.

B. Financial Institutions

If you apply for financing, we may share your information with lenders, banks, and financial institutions in accordance with FCRA and GLBA.

C. Legal Obligations

We may disclose personal information when necessary to:

Comply with applicable law or legal process
Respond to lawful requests by public authorities
Protect our rights, customers, or employees
Enforce our agreements

D. Business Transfers

In connection with a merger, acquisition, restructuring, or asset sale.

4. Credit Applications & Financial Information Security

When you submit a credit application through our Site:

Information is encrypted in transit using SSL/TLS technology.
Access is restricted to authorized personnel.
Data is maintained in secure systems consistent with FTC Safeguards Rule requirements.
Information may be shared with lenders to evaluate creditworthiness.

You may receive a separate GLBA Financial Privacy Notice at the time of application, as required by law.

5. Cookies & Digital Advertising

We use:

First-party cookies
Third-party cookies
Web beacons and tracking pixels
Analytics tools
Digital advertising and remarketing technologies

These tools allow us to:

Improve website performance
Understand visitor behavior
Deliver interest-based advertising
Measure marketing effectiveness

Visitors may manage cookie preferences through browser settings or industry opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).

Our Site is setup to accept “Do Not Track” signals and is designed to not accept tracking information if such signals received.

A. Third Party Advertising Company, Google

Dan Cummins Ford Lincoln uses Google products and related advertising technologies to better understand website usage, improve performance, and deliver relevant marketing communications.

Use of Google Services

We may use one or more of the following Google services:

Google Analytics
Google Analytics 4 (GA4)
Google Ads
Google Tag Manager
Google Display Network
YouTube advertising services
Google remarketing and audience tools

These services use cookies, pixels, device identifiers, and similar technologies to collect information about your interaction with our website and advertisements.

Purpose of Data Collection

We use Google technologies to:

Analyze website performance and visitor behavior
Measure the effectiveness of advertising campaigns
Deliver interest-based advertising
Create remarketing audiences
Show ads to users who previously visited our website
Deliver ads across Google properties and third-party websites

This practice is commonly referred to as remarketing or interest-based advertising.

B. Remarketing & Interest-Based Advertising

Dan Cummins Ford Lincoln participates in Google’s remarketing and audience features. This means:

Visitors to our website may see advertisements for our dealership on other websites.
Google may use cookies and advertising identifiers to display ads based on prior visits to our Site.
Ads may appear across Google Search, YouTube, Gmail, and Google Display Network partner websites.

We do not receive personally identifiable information directly from Google’s advertising features unless you voluntarily provide it to us through a form submission.

C. How Google Uses Information

Information collected by Google is subject to Google’s own privacy policies and data practices. Google may use collected information to:

Provide advertising services
Measure ad performance
Improve advertising products
Deliver personalized advertisements

For more information about how Google collects and processes data, users may review Google’s Privacy Policy at:

https://policies.google.com/privacy

D. Managing Advertising Preferences

You may control or opt out of certain Google advertising features by:

Visiting Google Ads Settings: https://adssettings.google.com
Using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Adjusting your browser cookie settings
Visiting industry opt-out tools such as:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)

Opting out does not eliminate advertising, but it may reduce personalized advertising.

E. Data Sharing

We do not sell personally identifiable information to Google. We may share limited data (such as hashed identifiers or audience segments) with Google for advertising measurement and remarketing purposes in accordance with applicable privacy laws and contractual obligations.

F. Legal Compliance

Our use of Google technologies is designed to comply with:

FTC advertising and transparency requirements
Gramm-Leach-Bliley Act (GLBA), where applicable
Telephone Consumer Protection Act (TCPA)
CAN-SPAM Act
Applicable state privacy laws, including CCPA/CPRA where applicable

Where required by law, users may exercise applicable privacy rights regarding personal information collected through advertising technologies.

6. Email & Text Communications

We may send:

Transactional emails
Service reminders
Appointment confirmations
Promotional emails
SMS/text communications

All marketing emails comply with the CAN-SPAM Act.

All text communications comply with the TCPA.

You may opt out at any time:

Click “unsubscribe” in marketing emails
Reply STOP to SMS messages
Contact us directly

Consent to marketing communications is not required to purchase goods or services.

7. Data Security

We maintain administrative, technical, and physical safeguards consistent with:

FTC Safeguards Rule
GLBA requirements
Industry best practices

These safeguards include:

Encryption in transit
Role-based access controls
Vendor oversight
Employee compliance training
Incident response procedures

While we use reasonable safeguards, no method of transmission over the Internet is 100% secure.

8. Data Retention

We retain personal information only as long as necessary to:

Complete requested transactions
Comply with regulatory requirements
Maintain business records
Resolve disputes
Enforce agreements

Retention periods are determined based on operational and legal obligations.

9. Consumer Privacy Rights

Depending on your state of residence, you may have rights to:

Request access to personal information
Request correction of inaccurate information
Request deletion (subject to legal exceptions)
Request disclosure of categories of data collected
Opt out of certain data sharing practices

To exercise your rights, contact:

Dan Cummins Auto Group
1020 Martin Luther King Jr. Blvd.
Paris, Kentucky 40361
Phone: 859-987-4345

We may verify your identity before processing your request.

We will not discriminate against you for exercising privacy rights.

10. Children’s Privacy

Our Site is not directed toward children under 13. We do not knowingly collect personal information from children. We do no market knowingly to target children under 18.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices of those sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

If you have questions regarding this Privacy Policy or our data practices, please contact: